EIGER was first launched in 1989 as a product to meet various needs for equipment and tools for the lifestyle of outdoor enthusiasts. The name EIGER itself is inspired by Mount Eiger with an altitude of 3,970 meters above sea level and is the 3rd "most difficult mountain to climb" in the world which is located in the Bernese Alps, Switzerland. Now, EIGER provides three main product categories, namely Mountaineering which is oriented towards mountaineering activities; Riding which focuses on motorcycle exploration; and Authentic 1989, which was inspired by the classic style of lovers of outdoor adventure activities, embodied in a casual and stylish design. Referring to the foundation of its vision and mission, EIGER does not only contribute to outdoor activities, but also pays great attention to environmental sustainability in order to realize its mission which includes aspects of Education, Inspiration, Greenlife, Expedition and Responsibility. Until now, EIGER has a distribution network throughout Indonesia and will continue to expand its reach overseas.